WUT IT IS WILL BLOG YOU

We got a call at the end of august from our new friend Elliot Phear in NYC.  Elliot’s agency Phear Creative does some cool branding work. Elliot needed 3 x 40 second spots for Yahoo Mobile Apps. “Nothing unusual” you say? Well, he needed them in an hand drawn animated style! “Ok, so what”, you ask? Ok, well, he need them turned around in 10 days!

Three 40 second HAND DRAWN and ANIMATED spots done in about a week?! “No schveat”, we say.” Let’s DO THIS.” I called my homie Joe Corrao and got him on board right away.

With Joey on board, our secret weapon short-stop Larry Hizo (“larry ho”, but it sounds better HIZ-o! in a high voice) and our usual suspects, we got to work. We had three apps to deal with: “Yahoo Finance”, “Yahoo Fantasy Football”, and “Yahoo Flickr”. Check out the spots and let us know what you think!

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We did this piece with our homey Marcus Raboy (he and i are still working on his site, but have a look anyway…he’s done it all) and our friends down in San Diego, Meads Durket. This project was nuts, with lots of post camera tracking (not fun at all) and a horse that just didn’t want to be on set. In an effort to calm him down, we got that poor horse so high that  the PETA girl was looking at us like “What you talking ’bout Willis”. No,JK, all was by the book I will be posting a “making of” on this one shortly. It’s too good not to.
-p

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Oh, ok..who DIDNT have a crush on Valerie Bertinelli when she was on “One Day at a Time”?! Don’t Lie. Anyway, this was your average lower third & end tag campaign kinda thing, but with Valerie Bertinelli! Yeah, exactly. Thanks to our peoplez down at Young and Rubicam for this gig. We can has cheeseburger.

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